turn good intentions
into business innovations
Cause for Change creates partnerships between business and non-profits.
These collaborations build brands, grow income, and address social and environmental challenges.
We help business do more with their giving.
0.4% of UK’s charities receive 54% of charity sector income
UK Civil Society Almanac 2020
Inequality exists in the charity sector. A small handful of charities get the lion’s share of resources. Many more could have an outsized impact on the world if they had more support.
Meanwhile, business is missing a trick. Uninspiring tie-ups say nothing about a company, its values, or its purpose.
It’s time to rethink how and why companies support non-profits.
80% OF US THINK IT IS IMPORTANT FOR BRANDS TO SOLVE SOCIETY’S PROBLEMS
2020 Edelman Trust Barometer
Profit before purpose has had its day. Customers are now looking to business to take the lead on change, improve society and protect the world.
Now is the time to define your brand by what you do, not what you say. To build a better charity partnership that helps you engage purposefully with the people that matter.
The right partnership could transform your business and society. There are great rewards for those who get it right.